About us

The name Kairotic comes from the ancient Greek word Kairos — meaning the right moment, the perfect opportunity, or the opportune time to act.

Anyone who fishes knows exactly what that means.

The perfect cast. The right tide. The bite you've been waiting hours for. Fishing is full of moments where preparation, patience, and opportunity come together. "One last cast, bait or pass over the baitball" 

Kairotic Lures was founded by lifelong anglers who grew up fishing New Zealand's beaches, rocks, harbours, and offshore waters. What started as a passion for fishing and creating our own gear has grown into a small New Zealand-based business focused on designing innovative products that solve real problems on the water.

Every product we develop is inspired by our own experiences and tested in the conditions we fish ourselves. We believe the best fishing gear isn't always the most complicated—it's the gear that works when it matters most.

Whether you're casting from the shore, drone fishing beyond the breakers, or chasing your next trophy fish, our goal is simple: help you make the most of those kairotic moments.

Kairotic Lures — Ready when opportunity strikes.